Malaysian bak kwa company Oloiya (Chinese:我来也) is banking on flavour innovation to capture the younger market, as it bids to disrupt the century-old industry.
Sales of semi-cooked dishes, pufferfishes, and gift boxes containing fresh products boomed in Tmall as the Chinese New Year (CNY) draws near, according to a consumer report.
Reese’s and Cookie Layer Crunch will be major investment focuses when Hershey’s next CEO Michele Buck takes office in March, 2017, according to the company’s Q4 earnings conference call.
Pringles brand awareness is varied across Asia Pacific but commercial innovations like seasonal marketing and in-store promotions should deepen traction, Kellogg’s Asia Pacific president says.